Hi, it’s Nicolas from The Family. Today, I’m relaunching my “11 Notes” format in which I discuss specific companies and their strategy, and I’m covering… Lego.

Today is the day when the French version of my book Hedge is released 🎉 If you read French, you can now order it from Amazon 👉 Un contrat social pour l’âge entrepreneurial. Also don’t miss my next seminar Les Jours heureux next Tuesday at our office in Paris—about Europe discovering its own social contract between the US and China. Please register here and I’ll see you there.
In the meantime I wanted to follow up on my previous “11 Notes” articles (on Amazon and Goldman Sachs) and write about another fascinating company: Lego 👇